Nimbata is a cloud-based call tracking solution that allows marketing teams to track call conversions and tie these to online or offline marketing campaigns, to better understand which campaigns are driving calls to their business.

Although phone calls convert three times better than web clicks, businesses are not able to monitor this channel. Nimbata allows brands to track and attribute calls against marketing activities -just like it happens with clicks or cart additions in Google Analytics – to:

1. Reduce cost of acquisition
2. Enhance return on ad spend (ROAS)
3. Understand which marketing efforts are responsible for driving phone leads and sales.